Disruptive Telephony

By way of my Facebook NewsFeed this morning, I learned that several friends had installed a new Facebook app called "VoxCall" (must be logged into the walled garden of Facebook to see the link). A quick Technorati search brought me to Alex Saunders' blog post on the subject which clued me in to the fact that this was from the folks at Voxalot, some of whom I'd met down at Fall VON in Boston.

[Side Rant: This also shows the inherent weakness and stupidity of Facebook's current implementation of "groups". The Voxalot folks had posted info about this app in both the news and wall of their Facebook group, but of course I would never see it unless I just randomly happened to go there. Had they sent a message to all group users, I would have seen it in my Facebook Inbox, but it would be nice if instead Facebook had some way to notify you that you had new info in the groups to which you subscribe.]

The VoxCall app is basically a "click-to-call" app that makes use of Facebook's directory. You simply click on the name of someone else who has the app installed and, like many click-to-call apps, you are called first and then the other party is called and the connection is made.

An interesting aspect is that VoxCall works with SIP URIs (addresses). When you install the app you have to enter your SIP URI at which point you then receive a call on that URI where you are asked to enter the PIN displayed on the screen:

It's actually a pretty nice way of authenticating the endpoint. Given that Voxeo's a VoIP application platform company, we naturally all have SIP URIs for our extensions (sip:[email protected] for me) so it was easy for me to sign up. Users of Gizmo would likewise have a SIP address, as would users of many other VoIP services. If you don't have a SIP URI, Voxalot has a suggested path to get one on their VoxCall FAQ. (One thing I don't completely understand is why you would need to do their step #2, Register for a VoxPremium account, if you already get a SIP URI from the Voice Service Provider you signed up with in step #1. But maybe the point is that some of those VSPs won't give you SIP URIs... ?)

Once registered, the process is quite simple. You have a "Call Friends" tab that is shown below (complete with some advertisement being blocked by the local proxy server that I run that blocks ads from typical ad-serving sites):

You simply click on the person's icon and the call process starts. First it calls you, then it calls the other party. No charges incurred by anyone outside of whatever inbound connection fees we would normally pay (in my case, none). I called Alec and so my page changed to show his picture and the fact that I was calling him:

Alec and I had a good chat with surprisingly good audio quality given the convoluted path our call was taking. I was on a Polycom IP phone connected across the Internet to Voxeo's SIP servers in Florida. The call went across some network cloud to Alec's TruPhone number (which has a SIP URI) which wound up ringing his mobile as he was driving along the 401 somewhere in southern Canada. Audio quality was quite good and didn't seem to have any real issues in the 5 or 10 minutes we chatted.

The VoxCall app also has an Echo Test number you can call to hear the latency and has some conference rooms that I have not yet tried.

Overall, it's an interesting app, although I guess my basic question is simply this: will I use it? As I wrote earlier, the phone is no longer as critical of a communication tool for many people, myself included. When I think of Facebook, I think of it as a place for email-ish communication. If I need to reach someone urgently, I have used Facebook as a place to get a phone number from in the past. Will I think to use to it place a call in the future? I don't know.

There are a couple of barriers to that, really. First, the app only works with people who have it installed. Second, to install it you need a SIP URI and the whole concept of SIP addresses is only really now starting to come to people's attention (outside the early adopter crowd). Third, initiating the call requires going into the VoxCall application page inside Facebook to click on the person's icon to call. It would be nice if it could be done simply from the list of friends that you have. (Having said that, it's actually easier to simply go into the app page than it is to search through Facebook's friend list and then go into their profile to then click on a link below their picture.)

The nice thing about the app, though is that it does use the Facebook directory. As Alec puts it:

Perhaps the biggest differentiator for Voxcall is simply that it hooks into a directory that a lot of people know and use.

As Facebook continues its climb in popularity and moves onward toward the goal of being your definitive "portal" to the Internet, this VoxCall app (and others like Alec's own Free Conference Call app) help connect in voice to the communications mix (for those who still want/need to use it).

In any event, kudos to Voxalot to bringing out another voice app on top of Facebook. It's good to see the platform being used for voice. As a advocate for SIP and open standards, I applaud apps that promote the use of all things SIP. Give it a try. What do you think of it? (Feel free to give me a call if you are a Facebook friend of mine.)

Technorati Tags: applications, facebook, facebookplatform, voxalot, voip, voxcall