Disruptive Telephony

As long-time readers know, I have written a good bit about Skype on this blog in part because while I started out perhaps 4 years ago as a bit of a skeptic, I've become quite a fan of Skype's over the years... they also were one of the more interesting and definitely disruptive companies in the communications/telecom space. In the past year or two, though, they haven't quite had the same buzz as they once did, even while they have continued to grow.

This may perhaps be changing... and as per usual the Skype Journal has the best writeup with Jim Courtney's piece on Skype's restructuring and hiring of a CTO and Chief Strategy Officer as well as a head of HR. I look forward to seeing what this new team will do to help Skype's direction. I agree with Jim, too, that one other major appointment would be good:

There's still one more major executive move I am expecting - a Chief Marketing Officer who bring the badly needed messaging and market communications strategies and disciplines required for a business that's expected to attract sufficient usage to generate those multi-billion dollar sales.

Skype's messaging and communication has seemed disjointed over the past while... it would be good to see that addressed as well. Welcome to all the new folks joining Skype and I look forward to seeing what they'll do!

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