Disruptive Telephony

Earlier this week there was the announcement that Sangoma was acquiring Montreal-based startup Paraxip for $4.8 million which was interesting to me on a couple of levels. First, I've known David Mandelstam from Sangoma for now around 8 years since way back when I was part of the open source startup e-smith up in Ottawa. David and I have continued to meet at trade shows over all these years and he's a great guy. So I'm pleased for him that Sangoma is growing.

It's also an intriguing transaction because it moves Sangoma is a different direction from its past... they have primarily been a provider of PSTN-connection hardware with a heavy focus in recent years on Asterisk and open source. Now, with Paraxip, they move into Windows-based enterprise software! As Jon Arnold points out, the two companies already announced last September the integration of their products, so that part of an acquisition has already been done.

In any event, I'm pleased for them all that this has worked out and I wish them all the best. Here is some good analysis of the deal:

• Garrett Smith: Sangoma Broaden’s Their Horizons With Paraxip Deal
• Jon Arnold: Sangoma Acquires Paraxip - More Canadian Consolidation

Technorati Tags: sangoma, paraxip, asterisk, opensource, voip, telecommunications, canada

Garrett Smith and the team at VoIP Supply have partnered with Digium to have a little bit of fun with a new contest: "101 Things You Can Do With Asterisk Contest". They started out looking for 101 unique things you could do with Asterisk and the idea that when they got 101 submissions they would pick one random winner for a $1500 VoIP Supply shopping spree.

However, they discovered there are a lot of people out there with ideas for what you can do with Asterisk. They put up their blog post at 11:08am and their 101st comment came just over two hours later at 1:21pm (a few comments had multiple ideas). As I write this, the list has grown to 151 comments and Garrett and crew have indicated that they will be leaving it open until Friday and then making their drawing.

Some great ideas in the comments to the post - well worth a read!

Technorati Tags: asterisk

I'm down in Orlando this week for VoiceCon Orlando and will be part of three sessions. Tomorrow, I'm moderating a panel at 8am on VoIP security and on Thursday I'm moderating a panel on open source telephony. On Wednesday, I'll be part of a keynote panel with Irwin Lazar on "Social networking and enterprise communication", which should be quite fun. I'll include below the full descriptions of the various sessions. If you are attending VoiceCon and want to connect, please do contact me.

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Session Title: Top VOIP Security Threats
Date: 3/18/2008
Time: 8:00 AM
Room: Osceola B
Session Description: There's been a lot of concern about voice over IP security, but have there been many actual exploits? This session will inform you about the state of VOIP security. You'll learn about generalized IP attacks that have affected IP telephony systems deployed on IP networks, and you'll also find out what VOIP-specific attacks have actually been observed "in the wild"--and what to expect in the future.
KEY QUESTIONS: * What are the most serious voice-oriented attacks that are actually being carried out? What potential attacks haven't occurred yet but probably will before long? * How do you protect your VOIP systems against these attacks? * What types of equipment and technologies must you implement to stop voice-oriented attacks? * What specific kinds of damage can these attacks cause?
Moderator(s): Dan York - Dir of Emerging Comm Tech - Voxeo
Panelist(s): Sachin Joglekar - Vulnerability Research Lead - Sipera Systems
David Endler - Director of Security Research - TippingPoint
Mark Collier - CTO - SecureLogix

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Session Title: Open Source for Enterprise Voice: How Much, How Soon?
Date: 3/20/2008
Time: 11:45 AM
Room: Sun C
Session Description: Open source PBXs are gaining a higher profile: Asterisk and other open-source PBX software packages continue to gain acceptance, and some traditional PBX vendors have implemented open source code for their products. But these efforts still aim mainly at smaller implementations. In this session, you'll learn why open source PBX software has growing appeal, and whether it will appeal to larger customers as the market progresses.
KEY QUESTIONS: * What level of market share and acceptance has open source PBX software attained? What is expected? * Which products use open source PBX software? * What are the most compelling reasons for choosing open source PBX software? What are the greatest areas of concern in making this choice? * What are the technical challenges of an open-source PBX deployment, and how are these overcome? * What are some real-world customer experiences with open source PBX software?
Moderator(s): Dan York - Dir of Emerging Comm Tech - Voxeo
Speaker(s): M Raza - Product Management - 3Com
Bill Miller - VP, Prod Mgt & Mktg - Digium
Tony Pereira - Business Leader Business Communications - Nortel

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Session Title: Social Networking Meets Enterprise Communications
Date: 3/19/2008
Time: 10:30 AM
Room: Osceola C
Session Description: It?s no secret that world of enterprise communications is undergoing a transformation; IP Telephony and Unified Communications are changing the nature of the game. Now new forms of interaction, which began in the consumer/personal communications market -- blogs, wikis and online services like Facebook ? are migrating into the enterprise. Where do these social networking systems ? and mindset ? fit into the enterprise communications landscape? Join us for a discussion about what?s real today and what?s likely to happen in the future.
Panelist(s):
Dan York - Dir of Emerging Comm Tech - Voxeo
Irwin Lazar - Principal Analyst & Program Director, Collaboration & Convergence - Nemertes Research

Technorati Tags: voicecon, voiceconorlando, asterisk, opensource, socialnetworking, communications, danyork, irwinlazar

Those of you interested in Asterisk and open source telephony may be interested in the "Asterisk & Open Telephony Conference" in Toronto, Ontario, Canada, on April 7-9, 2008. Part of the larger IT360 conference, this Asterisk conference is being organized by members of the Toronto Asterisk User Group which is one of the largest Asterisk user groups in the world. Because of the TAUG influence, I expect it to be a solid show from a technical point of view with lots of practical information. I'm not currently planning to be there, but it looks to be a good one if you can get there.

Technorati Tags: asterisk, conferences, open source, voip, ip telephony, taug, toronto, it360

Digium recently announced that they have launched the "Digium Asterisk Marketplace" as a way to help connect users of Asterisk to partners in the "Asterisk ecosystem" who make products that work with Asterisk. Many of the folks listed there have been parters with Digium for some time and are often in Digium booths at various trade conferences but there were a few names new to me. At the time I am writing this, there are 30 members listed in the Marketplace but with the application form readily available, we'll see how much this grows. The Asterisk blog entry lays out the terms:

The price is right – a listing starts at $395 per quarter. In return, your company gets exposure to the thousands of unique visitors that cross the Digium site daily. Or you can get a more prominent “premium” listing for a few extra bucks. For a limited time, you can get a listing for a full year starting at $795 - about half the regular rate.

Later, we plan to add more cool features, such as the ability for users to provide feedback, more categories for listings, and the ability to buy selected partner products directly from the Marketplace site.

The question will really be how many Asterisk partners view this as a value and jump in.

In any event, I think it's great to see this type of listing coming out for Asterisk and I'll look forward to seeing how it grows over time.

Technorati Tags: asterisk, digium, opensource

News out of Digium yesterday morning that there have now been over one million downloads of Asterisk in 2007:

Digium®, Inc., the Asterisk® Company, today announced the one millionth download of Asterisk in 2007, capping off a record year for the leading open source telephony company. Digium, which will complete its 24th consecutive quarter of growth and profitability this year, created headlines with new executive appointments, industry awards, strategic partnerships and acquisitions aimed at further advancing the company's presence in the small-to-medium-sized (SMB) VoIP market.

Now, granted, we have to remember that this is one million downloads and has no real indication of: a) how many of those downloads were actually installed; b) how many of those installations were simply tests and are not in actual production use; c) how many of those downloads were duplicate downloads by the same user; and d) how many of those downloads were updates as people installed new versions.

All that aside, it is a significant milestone for any project. Congrats to the Digium team!

P.S. I'm still waiting for an answer from Digium PR about how many downloads there are total for Asterisk. This is one million in 2007, but how does that compare to the overall total?

Technorati Tags: asterisk, digium, opensource, voip

Last Thursday, Luca Filigheddu posted the announcement that his company's Firefox VoIP extension now works with any SIP-based VoIP service. From his announcement:

A new version of the VoIP Extension is now available for download and it’s not limited to the Abbeyphone VoIP service only. You can insert your favorite VoIP service or even your company’s Asterisk PBX. The following VoIP providers are already included: Free World Dialup, Gizmo Project, VoIPStunt, VoIPCheap and Abbeyphone of course. More to come very soon.

I've not yet tried this out myself, but since it does work on the Mac as well as Windows and Linux I'm going to have to do so soon.

Cool to see... and if you want to try it out yourself, go to http://www.mozillavoip.com/

Technorati Tags: asterisk, firefox, sip, voip

The SMB VoIP game is changing. Fundamentally. And in a pattern we've seen before in other industries. In the news release out today, Digium and 3Com announced that:

Under the terms of the agreement, 3Com will offer Digium’s award-winning Asterisk Appliance™ to small businesses that need a reliable, easy-to-deploy voice solution based on open standards. 3Com Asterisk will be available through the company’s proven channel of partners worldwide.

Let's think about that for a minute. 3Com will make Digium's Asterisk appliance available through "the company's proven channel of partner's worldwide", which some reports are putting at around 60,000 resellers. Digium just wound up with a large global sales channel. Yet to be seen is whether there will be any channel conflict with existing Digium Partners/VARs, but regardless, Digium just wound up with a way to deploy Asterisk-based solutions globally. It does, however, get one step better (my emphasis added):

“3Com is focused on delivering products and solutions for converged secure networks, in which voice is an application that can be readily integrated with many others,” said Bob Dechant, senior vice president and general manager for 3Com Corporation. “We’ve announced a complete voice strategy and new product offerings for small businesses, including the 3Com Asterisk Appliance. We also offer innovative enterprise-caliber 3Com Global Services for customers who purchase the 3Com Asterisk. We chose to partner with Digium because of the company’s position as the Asterisk leader, its commitment to open standards and the ease-of-use of the appliance.”

Yes, indeed, Digium winds up with a global support organization behind Asterisk. Powerful announcement. Global sales and support - for an open source PBX... According to information from Digium, the "3Com Asterisk", priced at $1,595, will include a 3Com-co-branded interface and easy configuration/provisioning of 3Com SIP phones (as can be done today with Polycom phones). Given last weeks' announcement of the SwitchVox acquisition, I would think that rolling some of that GUI/functionality into the offering would be another logical step longer-term. The implications of this announcement, though, go far beyond the commercial relationship between Digium and 3Com. Those of us who remember Linux in the late 1990s and early 2000s remember that Linux took a trajectory like this:

1. Techies/geeks/early-adopters started to install Linux into their businesses to solve specific needs. Often it was installed without corporate permission as a DNS server, web, server, etc.
2. A range of small, specialized vendors started to ship servers with Linux pre-installed. Very often these companies were founded by people within the Linux community (ex. VA Linux, Penguin Computing)
3. Larger, more mainstream but still lower-tier manufacturers started to ship servers with Linux. (I forget the first one I saw doing this.)
4. Tier 1 manufacturers (ex. IBM, HP, Dell) started to ship servers with Linux.

Asterisk just moved to step #3 (after already moving through #1 and #2). While 3Com does not have the same market status as Cisco, Avaya and Nortel (or Mitel in SMB), 3Com definitely has a presence out there and to me their endorsement of Asterisk certainly brings a level of credibility to Asterisk-based software and hardware. It's good for Asterisk. It's good for Asterisk-based products and services (including those of Digium's competitors). It's good for open source. Ultimately, in my opinion, it's good for all of us.

Yet to be seen is how good it is for 3Com's own SMB offerings and that will be interesting to see. Right now it seems that they are all about "offering customers choice" between 3Com's own product and the Asterisk-based appliance. Will that last? Will 3Com continue to maintain its own SMB products long-term? Or will it cede that lower-end market to Asterisk and focus on apps that interoperate with Asterisk and/or phones for Asterisk (and 3Com's higher-end offerings)? Interesting questions to consider, particularly in light of 3Com's announcement on Friday that it is being acquired by Bain Capital and Chinese giant Huawei as well as their announcement today of new VCX systems targeted at the SMB market.

Nor is it clear to me how much of a short-term impact there will be on the SMB market. 3Com has been less of a presence in that space in recent years although its clear from their various announcements today that they are intent on playing a larger role in the space. Will Mitel, Avaya, Cisco, etc. lose any sales today as a result of 3Com selling Asterisk? Maybe. Maybe not.

Longer-term, though, I personally view this as a huge validation that open source telephony has a role in the business space. The cracks in the wall of proprietary telephony just got a whole lot larger today. Congrats to Digium and 3Com... and now the question is - who's the next vendor to get on board?

What do you think? Is this a validation of Asterisk? Or a flash in the pan? (Or as one more cynical person put it to me, "a desperate move by 3Com to stay relevant?") What do you see as the short-term and long-term impacts to the SMB market? Should the existing vendors be scared? Or just ignore it?

More coverage:

• Alec Saunders: Digium Scores with 3Com
• Greg Galtizine: 3Com to Offer Customers Asterisk Appliance
• VoIP-News: Digium Targets Mass Market Again With 3Com Deal
• ZD Net (Russell Shaw): 3Com fills SMB nices with new IP Telephony products
• eWeek Channel Insider: 3Com Preps VOIP Switches for SMBs

Technorati Tags: opensource, asterisk, digium, voip, 3Com, telephony

Imagine you are a customer service rep (CSR) at a small/medium company and a phone call comes in from a customer. As your phone rings, up on your screen pops all the information about that customer, pulled from your CRM database in Salesforce.com or SugarCRM, plus other information from other databases and finally a nice Google Map showing you where that customer is located and potentially other information like the locations of your nearest offices. During the call, the CSR needs to bring in a subject matter expert so the CSR consults their web panel and looks at the presence information displayed for each of the other people in the business. The CSR can then contact someone showing as available and potentially bring them into the call.

Now imagine that all that is running on top of open source telephony... specifically Asterisk.

You can now stop imagining, because Digium just bought the company that does precisely that. There will undoubtedly be much attention today (at the very least in the VoIP blogosphere) about Digium's announcement here at AstriCon today that they have acquired SwitchVox. I am going to bet that much of the reporting today will focus on angles like these:

• Digium now has very competitive offerings (SwitchVox SOHO and SwitchVox SMB) for going after the small / medium business market.
• Digium bought themselves a very sophisticated/simple/easy GUI/management interface that moves them forward dramatically in making Asterisk easy to use, deploy and manage.
• Digium just got 1400 paying customers with over 65,000 endpoints.
• Digium bought themselves parity (or more) in their ongoing competitive feud with the folks at Fonality/Trixbox.

All of that is true. The SwitchVox products offer a very seriously competitive list of features (you have to go through and expand the subsections to see all the features). The GUI is very well done and simple. The price is quite compelling for the servers and also the support. I mean, for $1200 ($995 server plus $199 support) an SMB gets an IP-PBX with a very broad range of features and an unlimited number of users! Yes, the business still has to pay for IP phones, but they can buy any of a wide range of phones at varying price points to suit their needs. Considering that almost all the mainstream IP-PBX vendors charge on a per-user basis for licenses, the unlimited user model is certainly disruptive in its own right. (Digium has also been doing this with their Asterisk Business Edition.) And yes, Digium now has an answer to the growing competitive threat of Trixbox and it's management interfaces, support, hybrid model, etc.

All that is true - but it's not the really interesting story.

To me, what is far more compelling is that Digium just bought themselves a whole group of people who "get" the world of "unified communications", business process integration, Web 2.0 mashups, etc.

Digium has had no story at all around "presence" within its core offerings. Now it does. While Asterisk has always been a platform play where you have the ability to integrate Asterisk with other apps, doing so has not exactly been for the faint-of-heart. Hire yourself some programmers and you can do pretty much anything with Asterisk... but that's not something that many businesses want to get into. SwitchVox now gives Digium a way to do easy integration with databases and web sites. The integrations to Salesforce.com and SugarCRM are slick. The Google Maps popup is a seriously cool mashup! (And where is that on the roadmap of the mainstream vendors?)

Throw in a "click to call" add-in for Firefox to let you dial any number you see on any web page, plus a plug-in for Outlook, and you've got a very compelling offering. For a very nice price. My only knock (other than the fact that I can't find a picture of their Google Maps mashup anywhere on their website) is that it doesn't seem like their presence capability is yet integrated with existing instant messaging services. Given Asterisk's XMPP (Jabber) capabilities, this seems an obvious path that could get them connected to Jabber and GoogleTalk presence information. If they don't have that yet, I hope they add it soon, as we really do NOT need yet another place to change/update our presence info.

Regardless, this integration capability is, to me, the real story. Phones are being commoditized. I have to believe call servers/IP-PBXs are on their way to being commoditized. (Folks like Microsoft are going to help in pushing those prices down.) The money will ultimately go away from those areas.

The future of "unified communications" is about platforms. About mashups. About web services. About exposing APIs. About making it easy to combine different sources of data into interfaces that make people more productive. Microsoft gets that. Some of the traditional IP-PBX vendors get that. Digium has always known that, but this acquisition gives them a far better ability to make it happen.

Congrats to the folks at both Digium and SwitchVox for making this happen... I very much look forward to seeing where it evolves! (And in the meantime, I'm going to have to go down to the AstriCon exhibit hall and get some video of the Google Maps mashup to show how very cool it is...)

Read more:

• coverage in the blogosphere
• Digium FAQ about the acquisition
• Digium blog post by Bill Miller (more posts will apparently follow today on their blog)

Technorati Tags: asterisk, astricon, digium, mashups, opensource, presence, switchvox, telephony, voip

In watching Jay Phillips do his great presentation here today at AstriCon about Ruby and his Adhearsion package, I found myself wondering what the interesting little softphone was that he was using. It turned out to be "Zoiper", an IAX or SIP softphone that was previously called "Idefisk". (I can understand perhaps why they changed the name... "Idefisk" does not exactly roll off your tongue.) There turn out to be two versions (comparison chart here): a free version and a "Zoiper Biz" version which includes more functionality and starts around 30 euros.

Clearly built for Asterisk, it was interesting to note that it supports both SIP and also Asterisk's own IAX protocol. Anyway, I just thought I'd share that this softphone is out there if you were not aware of it.

Technorati Tags: asterisk, iax, softphone, video, zoiper